Like all good inventions, ttweggo was created to solve a daily problem.

Conventional shoelaces have been around for centuries, and while they do a vital job, they haven't evolved. We've found plenty of other ways to make our lives more comfortable, but we've ignored our feet, the starting point of every day and adventure.  

That's where our founders step in. Instead of spending time and money on tweaking current laces, they started from scratch. They wanted a whole new system, one that could be both comfortable and efficient. They experimented with thermoplastics, as it offered durability and flexibility, and they knew it was the perfect material to replace conventional shoelaces. The next generation, unique elastomer technology action is what gives ttweggo’s creative clips the ability to expand and contract in sync with the movement of your feet.

The breakthrough was the idea of a simple-but-secure latching system, created from urethane, something which could tighten or release in one quick hand movement. These single flexible strips connect across opposing eyelets and are secured using mushroom-shaped studs fitted to the holes in the eyelets. These intelligent new strips fit from eyelet to eyelet, and after years of testing and design, ttweggo stepped out of our Research & Development.

The result: a stylish, simple product that fits almost any shoe, from dancefloor kicks to wedding shoes, and turns them into slip-ons. They're durable, affordable, and they save you time and hassle every single day – how many products do you know that do that? 

Yes, we're biased, but we believe ttweggo is the best thing since the invention of shoelaces.
Once you put them on your sneakers, you'll join our knot-free movement too.
Ready to start on the right foot? Head to our shop now.

The Owners

ttweggo is the favourite child of Fides Trading, and it's the perfect role model for everything we strive for: innovative, unique, dependable and useful. Our mission is to make your life easier by designing smarter products that deliver daily but still look good too. We double-down on both form and function: our products need to add value through purpose and affordability. We create both lifestyle and safety products, and our goal is to have a bigger, better role to play in your life in the future; and it starts here with your feet.